Amazon go store5/2/2023 ![]() Besides the new suburban Go store announced this week, Amazon disclosed plans for a new apparel store called Amazon Style last week. The document offers a rare look into the behind-the-scenes discussions that take place at Amazon as the e-commerce leader looks to double down on its physical store ambitions. Offering lottery tickets, ATMs, and PillPack medications. ![]() Selling hot foods, fresh-prepared salads/sandwiches, Starbucks coffee, and assortment of dinner meal solutions.A new "Just Drive Off" curbside-pickup service.A forecast of $18 billion in revenue from 6,000 Bowser stores, excluding gas, or $3 million per store.An estimated 2,000 to 6,000 other "Bowser" cashier-less suburban Go stores.Potentially launching 10,000 Amazon-branded gas stations without BP's help.Other ideas for the new suburban Go stores, internally code-named "Bowser," included: The partnership idea with BP was one of many options Amazon considered before the Tuesday announcement of its first Go store in the suburbs, the document shows. But the company ultimately concluded it would lose control of the gas portion of the business and risk associating itself with a giant energy incumbent, contradicting its commitment to reducing reliance on fossil fuels, the document said. At the time, BP reached out to Amazon to gauge interest in a partnership in which the Amazon Go cashier-less stores would open with gas pumps run by BP.Īmazon thought the partnership would save money and give customers another reason to come to its Go stores. One of the ideas discussed in 2020 was to partner with the oil company BP, according to an internal document obtained by Insider. Amazon also considered a new "Just Drive Off" curbside-pickup service for these stores.Īmazon has considered selling gas at thousands of cashier-less Go stores, part of a broader effort to go after the suburban convenience-store market, Insider has learned. ![]() It was one of many options discussed for the launch of new suburban Go stores, announced Tuesday. ![]()
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